We are into the last quarter of this year; this is high time for some introspection, inspiration, and groundwork for 2021 marketing actions.
What do you think is a social media campaign behind the screen?
Well, for me it is a cappuccino shot that yields result in lifting brand status, recognition, or revenue.
On a Comprehensive Note –
A social media campaign is a chain of synchronized actions intended at attaining a particular objective within a time frame, with results that can be traced and calculated. It can be restricted to a particular platform or can be executed on several social media platforms.
From evaluating the tiniest acumens around your customers to lashing billions of profits, social media now is the holy grail of evolution for every brand.
No doubt, brands are striking a score. We’ve collected a range of the finest social media campaigns in the latest reminiscence to demonstrate to you how to do it.
Let’s take a social media drive of popular brands for our future plotting. You never know you might get eyes for your next campaign.
- #ThatsWhatWeSaid by India’s Hershey’s
Instagram started a quiz for Valentine’s Day wherein partners question one other. A game of 9 amusing questions was played with the feature “Pull and Zoom” to learn something different and exciting about their bonding.
The aim was to upsurge awareness among the Indian young generation about its several flavors. #ThatsWhatWeSaid received more than 16 million impressions. This engagement heightened with profile visits of more than 50,000.
- #VirtualBackground by Zoom
In March, during the pandemic peak Zoom launched a virtual background competition monthly wherein remote employees use virtual background tools and share their photos or videos. This was a repetitive contest and every month three contestants were presented exclusive rewards.
The objective was to grow brand recognition and target its audience for application trial. It seems like both of the above goals was achieved by this competition. More than 50,000 workers signed up for the free trial for competition.
- #DistanceDance by America’s Proctor & Gamble
In March, Proctor & Gamble allied with TikTok celebrity Charli D’Amelio to launch the #DistanceDance on D’Amelio’s channel. The purpose of P & G was to donate Feeding America & Matthew 25 for each of the first 3 million videos. The campaign pulled out with flying colors. During the first week itself, #DistanceDance reaped more than 7 billion impressions through superstars, athletic teams, and many other great tags connecting in.
- “Wanna Talk About It?” by Netflix
In April Netflix launched a live session sequence on Instagram wherein the audience could question straight away and open up their opinions to mental health experts.
The aim was to augment Netflix’s image and promote mental wellbeing. In arrears to the COVID 19, Netflix used social media to join with their viewers in a significant way. Netflix witnessed an increase in engagement on Instagram live with more than 100,000 spectators connecting the live-sessions.
- #HamroNamaste by Unilever Nepal
Unilever Nepal partnered with UNICEF to push the Nepal public to unite & welcome back refugee workforces in trouble lockdown times. The returnees were struggling to fulfill their everyday demands.
For the removal of stigma, the goal was to make people awake to their compassionate side for their less-privileged siblings, to ambiguous futures, and adversities.
HamroNamaste campaign was supported by the public icon of Nepal, Rajesh Hamal. The core message of the poem in this campaign was empathy.
- #WhatsYourName by UK Starbucks
Starbucks allied with the company, Mermaids to extend their support for diverse genders and transgender for the #WhatsYourName campaign.
The emphasis of Starbucks was to honor the name of every gender. This heartening campaign invited social media users to add the #WhatsYourName hashtag. Along with the hastag, they also urged individuals to post photos of their mermaid tail cookie that elevated Mermaids funds. Starbucks earned more than 602K impressions on YouTube
This campaign truly created a sensitive influence and earned a lot of fans and followers.
- #ShowUs by Dove
Dove official partnered with Girlgaze and Getty Images in the year 2019 to build a photo archive to smash beauty stereotypes. The brand posted pictures of far and wide women from all spheres of life and emphasized their exceptional characteristics.
The purpose was to consent and love everybody, irrespective of identity, and how unique they are.
Featuring more than 4,000 images, that are still counting in the photo library and over 60,000 hashtag uses on Instagram, the campaign became the internet’s hotshot.
Soul Food to Take Away
Condiments for big-time social media campaigns are-
- Out of the box and original idea
- One emotional message Ex- joy, respect, feel good, patriotism
- Attention snatching thought with a promotional offer
- Partnership with smart influencer at the right time
- Traceable execution
- Rapport with User Generated Content
The substance is that we all crave personal connection in every story we see and high-quality content is always in the limelight.