Shorter days, warm evenings, and busy service providers – official time to change your gears.
I am speaking about a refreshing social media strategy for the baking pie season.
Yeah, I understand it is no joke to build an awesome holiday social media campaign. Particularly, when the worldwide pandemic is revealing an unpredictable picture every next moment.
That is why this year shoppers are pushed to do their holiday spending early. Plus, you never know about COVID interruptions during the supply and distribution cycle.
According to Salesforce research, 50% of total retail seasonal revenue is expected to finish by the 3rd of December. Your customers are online more than before, thus you need to display your brand in view of them. Besides, you must do it like now!
See that, if you have not added shopping functionality to your site, it is high time now to make it happen. Or else, you can at least begin enrolling your goods and services on Amazon, Instagram, Pinterest, or any other third-party shopping site.
Note that you need to outline a goal for your social media holiday campaign before drafting a strategic plan.
This holiday season, online shopping turnover is on the way. Don’t miss the boat! Need some spur to get back on track? Use these 12 merry-making holiday marketing strategies to kick off your business in 2020!
- This Time Spend Twice
Brace yourself to augment your marketing budget, two times – for a similar number of impressions and clicks. Even though you have been promoting throughout the year the competition is tough. Social media promotion of all the businesses elevates every holiday season.
Specifically, this year businesses will be advertising hard to weave the unexpected income loss from last months. So don’t be astonished if you have to expend more than twofold of your standard advertising budget to get the same outcomes. - Brand Awareness is Crucial
Before initiating your holiday deals, tell your audience about your wonderful brand with your fabulous products and services. Because customers tend to look for genuineness and transparency from the brands for their buying decisions.
Craft engaging stories and posts on Facebook, Linkedin, Instagram to highlight your brand story. You can experiment with A/B tests, videos, and carousels to express what your brand believes in and cares about.Pro tip – Team up with an influencer, a renowned face of your industry to win the trust of prospects. - Connect with Your Intensely Artistic Side
There is a lot of uproar that makes customers tense, scared to purchase products and services or do the donation. Give your audience lighthearted, thoughtful, positive content. People need more hope and happiness to embrace in this epidemic. Enroot an emotional connection with your target audience to make the most of ROI and brand trustworthiness. - Befriend with Your Customer Community
During COVID, everyone’s struggle is legendary since the final picture is not at all clear. Concentrate on mutual trust and friendship for deepening your existing relationship with your customers.Craft a compelling message about the prevalent obstacles your brand has to conquer this year and essentially, what alters your 2021 blueprint - Real-time Engagement
Proactive engagement, listening to your customers, and sharing contextual information is essential!Keep the holiday essence intact with Instagram & Facebook Live, Messenger, DMs, and comments. Simultaneously respond and resolve your product and services queries, inquiries on social media in a personalized way. - Bio link Tools
You can direct your followers to your eCommerce site in a couple of seconds. LikeShop and Shoppable TikTok tools enable brands to create product and service-specific promotions. This is a promising revenue booster dose of social media strategy for your holiday sales. You can beautify content and create intuitive posts with many such bio link tools. - Empower User-generated Content (UGC)
While curating your content for the holiday social media campaign, involve your customer community in your campaign. Promoting this content on your feed can intensify the influence of your marketing campaign.
Reviews by your followers is always an invigorating idea in holiday campaigns. This helps in compelling your prospects effectivel - Post- Effective Videos
Adding a minute video to your social media page can help you to invite your users to learn more about your business, products, and benefits. Don’t forget to add subtitles to your social media videos. Besides, use a 9:16 vertical format for your video because people usually have a habit of watching videos on devices held vertically. You can use video editing platforms Lumen5, Placeit, and Magisto for creating beautiful marketing videos.
Pro tip – Behind the scenes video is a powerful way to market your business. - Social Media Retargeting
Retargeting is an amazing way to engage shoppers who have once purchased your product. Research states that 68% of marketers invest in social media retargeting.
If shoppers aren’t converting, use retargeting ads with different variations to display your product and service on social media feeds. - Start Early
Customers always start thinking about your brand before a holiday occurs. That’s why you must work on a holiday marketing campaign before October. You can grab early shoppers’ attention by displaying seasonal offers, savings, and free promotions beforehand. - Use Hashtags
Create a hashtag for your customers so that they can use it while posting a picture that describes your product or service. The right hashtags that follow shopping trends relevant to your industry can build more buzz for your brand. - Make a Room for the Pivot
To do your best in business always have a back-up plan for your key campaign. It’s a standard and essential practice to have a plan in crisis time for “if and then” changes.
Nail It
From offering bespoke involvement of customers in expressing gratitude, you have a variety of choices regarding endorsing your brand. A solid and well-designed holiday advertising strategy will certainly drive your seasonal sales uphill.
